Net Entertainment was a leading offline casino operator in Scandinavia before they decided to create and supply online casino games in 1996. The company operates out of Sweden, Malta, Kiev, Gibraltar, and Alderney, with their main offices located in Sweden and Malta. NetEnt is a publicly traded company listed on the Nasdaq OMX Stockholm.
In 2013, NetEnt received awards for innovation in slots, innovation in mobile development. It was named the mobile supplier of the year by the eGaming Review B2B Awards.
NetEnt has developed three software packages that deliver their casino games. These include Net Entertainment Casino, the Net Entertainment Live Casino, and the Net Entertainment Touch. They are offered in 24 different languages. It features familiar titles from brands like South Park, Aliens, Scarface, Frankenstein, and Jack Hammer.
The Net Entertainment Live Casino is a lifelike representation of offline table games offered as a casino game online. A live dealer deals real cards via high resolution streaming that is viewed by all players at the table. Players may interact with other casino players and even the live dealer.
And finally, the Net Entertainment Touch software package is designed for mobile devices. It makes use of mobile technology to ensure games are interactive and intuitive for mobile casino players with limited display screens.
NetEnt has committed itself to offering new game titles on a monthly basis.
NetEnt differentiates itself from its competitors by not having an interest in the operation of actual online casinos. They strictly develop games and platforms for businesses to use. Additionally, they do not provide software solutions for standalone or downloadable online casinos. Everything NetEnt creates can be accessed through a web browser or via your mobile device.
This makes it easier and more accessible for online casino players. As a result of publishing all of their products through a web browser, this allows NetEnt to optimize the graphics and user interface for a browser. Whereas competitors normally need to redevelop their graphics and interfaces to work on different mediums. It's worth noting that making an account through NetEnt is surprisingly quick and simple, unlike many of its competitors.
NetEnt has been criticized for not offering enough unique games. Competitors have lucrative licensing deals with major publishers and brands. This while NetEnt has only a few smaller brands in their portfolio with lackluster appeal. NetEnt should focus on securing licenses with proven brands that can be adapted into casino games. This will make it more appealing for online casino players to choose NetEnt games over its competitors.