PointsBet Looking to Tailor Its Sports Betting Offering to the Canadian People

PointsBet Looking to Tailor Its Sports Betting Offering to the Canadian People

Single event sports betting is supremely exciting in Canada as private operators get ready to soon enter the market. Many state-run lotteries already have these types of single-event sports betting offering up and running, but a lot more is to come. From looking at recent results from these types of lotteries, there has been a lot of popularity so far in people placing these types of wagers.


PointsBet is an Australia-based operator that is looking to put a lot of its attention into the Canadian sports betting market as soon as private operators of this kind are able to set up shop and start catering to local bettors.


The first province that will be accepting private operators will be Ontario. There is a long list of different operators that have been lining up to be able to get a license in the region. PointsBet has set up its PointsBet Canada subsidiary in order to focus on its efforts in the country. This subsidiary is based in Toronto and Scott Vanderwel is on board as the CEO. He is an Ontario native who previously was a Rogers Communications senior vice president.


This is a sports and content firm that is the owner of the Toronto Blue Jays, as well as having a significant stake in the Maple Leaf Sports and Entertainment group which is the owner of the likes of the Toronto Maple Leafs, Toronto FC, and the Toronto Raptors.


PointsBet had committed to investing significant funds in its expansion, trying to cover every single touchpoint. It is planning to be one of the region’s biggest sportsbooks and believes that down the line it will have hundreds of people working in the region for its aspirations.


Opening date in Ontario for private operators


It was on August 27 that the provincial lottery corporations were able to start accepting single-event sports bets. There are now many private sportsbooks like PointsBet waiting patiently to get their piece of the action including BetMGM, DraftKings, FanDuel, and theScore Bet. It is expected that these operators will be able to go live in Ontario at some stage during the first quarter of 2022.


Therefore, there will be a lot of competition in this market. However, PointsBet is not intimidated. It believes that its PointsBetting offering is a unique way in which bettors can engage in a more meaningful way. PointsBet also uses proprietary tech that has proved to be ever popular and reliable for bettors.


In particular, PointsBet has pinpointed the Super Bowl and the Winter Olympics, both in February as being major betting opportunities. PointsBet Canada has already entered into key partnerships ahead of the Winter Olympics, including an agreement with Curling Canada. Therefore, it certainly has a lot on the line when it comes to making its presence in Canada a success.